Article by socialnetconomy July 8, 2011 @coccyTW on Twitter
While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just about social networks.
Also since Facebook is going to have some brands have dedicated offering to their fans, with offers being based on fans’ Klout scores. I actually found something really interesting.
I started my analysis by finding the top 10 brands in a specific sector (I focused my attention on food and beverage) and started with gathering information about their Facebook fans, their twitter followers and their Klout score, since it seems these are the most used reference “numbers”. Interesting enough, while some Facebook fan pages gather over 10M fans, the relevance of their twitter followers and their Klout score seems totally not correlated.
After investigating on how they moved their social media steps, I found every brand has its own strategy and, while some of them have a complete integration between mobile apps, twitter and Facebook page (like, for example Starbucks does), some others stay definitely more simple.
Full story here
Friday, July 8, 2011
Wednesday, June 29, 2011
Terametric - Are you Cooking the Social Media Books?
by @KimberlyACole
I read a great post today on socialnetconomy that talked about measuring social media ROI. This topic is near and dear to us at Terametric. This blog pointed out that increasing your Twitter Followers and Facebook Fans by purchasing them may boost your metrics today, but in the long run, you will dilute your true influence and damage your brand reputation. The may be a quick way to “cook the Social Media Books” but what happens the next time you need to give a report to the CMO and your brand identity is suffering?
Personally, I don’t have many followers on Twitter yet, nor do I follow that many people. But the followers I do have (and those that I follow) I have cultivated organically, and I know that the people are real, and are involved in social media. My followers can count on me to deliver quality tweets revolving around social media measurement because that’s what Terametric is all about. This is how you build your brand reputation and it takes time. But it will pay dividends in the long run by ensuring that your voice can be trusted, and your community will be loyal. And after all, that’s what we all strive for, loyal and happy customers.
READ ENTIRE ARTICLE HERE AT TERAMETRIC
I read a great post today on socialnetconomy that talked about measuring social media ROI. This topic is near and dear to us at Terametric. This blog pointed out that increasing your Twitter Followers and Facebook Fans by purchasing them may boost your metrics today, but in the long run, you will dilute your true influence and damage your brand reputation. The may be a quick way to “cook the Social Media Books” but what happens the next time you need to give a report to the CMO and your brand identity is suffering?
Personally, I don’t have many followers on Twitter yet, nor do I follow that many people. But the followers I do have (and those that I follow) I have cultivated organically, and I know that the people are real, and are involved in social media. My followers can count on me to deliver quality tweets revolving around social media measurement because that’s what Terametric is all about. This is how you build your brand reputation and it takes time. But it will pay dividends in the long run by ensuring that your voice can be trusted, and your community will be loyal. And after all, that’s what we all strive for, loyal and happy customers.
READ ENTIRE ARTICLE HERE AT TERAMETRIC
Tuesday, June 28, 2011
Twitter's Small-Business Big Shots
The Wall Street Journal On-line
Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
READ ENTIRE ARTICLE HERE
By SARAH E. NEEDLEMAN
The small-business community has flocked to Twitter in recent years, but only a handful of its members wield great power with the words they tweet, a recently released ranking finds.Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
READ ENTIRE ARTICLE HERE
How to Use Twitter to Change Careers
http://money.usnews.com Whether you want a more lifestyle-friendly career or a job that offers a bigger paycheck, transitioning to a new field can be a daunting task. It requires making new contacts, acquiring new knowledge, and maybe even gaining new skills.
That's where social-networking site Twitter comes in. Because Twitter allows you to showcase your expertise and connect with people you want to know—compared with Facebook, where we tend to connect with people we already know—it can help you gain the momentum you need to change careers. Or, if you're a new graduate entering the workforce for the first time, the site can help you build credibility in the field where you want to work.
READ THE ENTIRE ARTICLE HERE
READ THE ENTIRE ARTICLE HERE
Monday, June 27, 2011
Hey, Online Display Ads Don't Suck After All!
Businessinsider.com
"placing ads in front of people is effective even when they don't click them,"
Since the dawn of time, advertisers have been worried about the efficacy of online display ads. This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them.
Of course, nothing could have been farther from the truth. Online search ads are great for clicks, because when people encounter search ads, they're looking for something to click on. When people encounter display ads, meanwhile, they're not looking for something to click on--they're looking for something to read.
Advertisers have long known that placing ads in front of people is effective even when they don't click them,
READ MORE HERE
"placing ads in front of people is effective even when they don't click them,"
Since the dawn of time, advertisers have been worried about the efficacy of online display ads. This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them.
Of course, nothing could have been farther from the truth. Online search ads are great for clicks, because when people encounter search ads, they're looking for something to click on. When people encounter display ads, meanwhile, they're not looking for something to click on--they're looking for something to read.
Advertisers have long known that placing ads in front of people is effective even when they don't click them,
READ MORE HERE
Smye Holland Associates - Social media marketing. Can you afford not to?
The rapid growth of social media has added another string to the bow of many marketing campaigns. Here we take a look at how social media can be beneficial to a B2B marketing campaign and the issues surrounding that all important return on investment (ROI).
Pretty much every survey you read on social media marketing cites the 'big three' as Twitter, Facebook and LinkedIn, so for the purposes of this article we'll focus on those three.
Many people use various social media sites for personal use – catching up with friends, sharing news and keeping up to date with happenings in our own areas of interest – but how does that translate in a business environment?
READ IT HERE
Pretty much every survey you read on social media marketing cites the 'big three' as Twitter, Facebook and LinkedIn, so for the purposes of this article we'll focus on those three.
Many people use various social media sites for personal use – catching up with friends, sharing news and keeping up to date with happenings in our own areas of interest – but how does that translate in a business environment?
READ IT HERE
GlobalPost Social Media Power Rankings
GlobalPost.com
Welcome to the GlobalPost Social Media Power Rankings. If popularity is power, we thought, how powerful are the world's sitting heads of state?
Social media gives us an easy way to quantify a leader's popularity (or a city's popularity, or a corporation's, and so on).
So we looked at the most popular social networking sites around the globe, including Facebook, Twitter, Orkut, Bebo, Badoo and several others. Most of the sites, we found, had no official pages for world leaders, so we nixed them. We then added up the friends, likes and followers of the rest to determine which world leaders wielded the most clout.
Here's what we found:
READ THE STORY HERE
Welcome to the GlobalPost Social Media Power Rankings. If popularity is power, we thought, how powerful are the world's sitting heads of state?
Social media gives us an easy way to quantify a leader's popularity (or a city's popularity, or a corporation's, and so on).
So we looked at the most popular social networking sites around the globe, including Facebook, Twitter, Orkut, Bebo, Badoo and several others. Most of the sites, we found, had no official pages for world leaders, so we nixed them. We then added up the friends, likes and followers of the rest to determine which world leaders wielded the most clout.
Here's what we found:
READ THE STORY HERE
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