The rapid growth of social media has added another string to the bow of many marketing campaigns. Here we take a look at how social media can be beneficial to a B2B marketing campaign and the issues surrounding that all important return on investment (ROI).
Pretty much every survey you read on social media marketing cites the 'big three' as Twitter, Facebook and LinkedIn, so for the purposes of this article we'll focus on those three.
Many people use various social media sites for personal use – catching up with friends, sharing news and keeping up to date with happenings in our own areas of interest – but how does that translate in a business environment?
READ IT HERE
Pretty much every survey you read on social media marketing cites the 'big three' as Twitter, Facebook and LinkedIn, so for the purposes of this article we'll focus on those three.
Many people use various social media sites for personal use – catching up with friends, sharing news and keeping up to date with happenings in our own areas of interest – but how does that translate in a business environment?
READ IT HERE
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