The Wall Street Journal On-line
Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
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By SARAH E. NEEDLEMAN
The small-business community has flocked to Twitter in recent years, but only a handful of its members wield great power with the words they tweet, a recently released ranking finds.Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
READ ENTIRE ARTICLE HERE
