Showing posts with label Social Network Marketing. Show all posts
Showing posts with label Social Network Marketing. Show all posts

Monday, July 31, 2023

The people formerly known as the audience

Article from The Economist

Social-media technologies allow a far wider range of people to take part in gathering, filtering and distributing news

FULL STORY HERE

Think about your career while "sharing" your heart

I'm just talking here and this only applies to those who want to consider it.  I am not one who likes in any way to stomp on anyone's free speech.  I actually encourage you to speak your heart and mind.  Do NOT let anyone take your speech, soul, voice.

This article pertains only to those who want to consider the consequences of that free speech and conforming to a kind of "political correctness" that may have to do with your job and career if you work for someone or a company that will care.   Also down the road after you've wore your "heart on your sleeve" and internet forever simply consider it if you care.  

Also for those of you who may not know Library of Congress owns your twitter account for the history books of recorded tweets.   I personally find it an honor to enter history via Library of Congress.  I hope future generations can gleam tons of wise and [Edit - January 5, 2019 - This may not be the case at this time.  Library of Congress may have only temporarily saved our Twitter accounts and /or they may have stopped that policy and just own Twitter accounts up to a certain date.  I have to check]. brilliant sayings from me in 140 or less characters.  And don't forget the LOL's.  LOL

Hopefully you do NOT work for a company or will work for a company in the future that would hold it against you for sharing your heart, but there are things that have everything to do with internet protocol, manners and etiquette and your life may be affected in a severe way.  I am NOT here to scare anyone by putting fear and intimidation on you.

The following article is to help you, not to put a stop to your freedom of speech.

10 Social Networking Posts That Sink Careers

Friday, July 8, 2011

Facebook fan pages vs (forthcoming) Google+ pages for business: lessons learned and tips

Article by socialnetconomy Posted on by coccytw on Twitter

While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just about social networks.
Also since Facebook is going to have some brands have dedicated offering to their fans, with offers being based on fans’ Klout scores. I actually found something really interesting.

I started my analysis by finding the top 10 brands in a specific sector (I focused my attention on food and beverage) and started with gathering information about their Facebook fans, their twitter followers and their Klout score, since it seems these are the most used reference “numbers”. Interesting enough, while some Facebook fan pages gather over 10M fans, the relevance of their twitter followers and their Klout score seems totally not correlated.
After investigating on how they moved their social media steps, I found every brand has its own strategy and, while some of them have a complete integration between mobile apps, twitter and Facebook page (like, for example Starbucks does), some others stay definitely more simple.

Full story here




Monday, June 27, 2011

Smye Holland Associates - Social media marketing. Can you afford not to?

The rapid growth of social media has added another string to the bow of many marketing campaigns. Here we take a look at how social media can be beneficial to a B2B marketing campaign and the issues surrounding that all important return on investment (ROI).

Pretty much every survey you read on social media marketing cites the 'big three' as Twitter, Facebook and LinkedIn, so for the purposes of this article we'll focus on those three.

Many people use various social media sites for personal use – catching up with friends, sharing news and keeping up to date with happenings in our own areas of interest – but how does that translate in a business environment?

READ IT HERE