Hey, Online Display Ads Don't Suck After All!

Businessinsider.com
"placing ads in front of people is effective even when they don't click them,"
Since the dawn of time, advertisers have been worried about the efficacy of online display ads.  This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them.
Of course, nothing could have been farther from the truth.  Online search ads are great for clicks, because when people encounter search ads, they're looking for something to click on.  When people encounter display ads, meanwhile, they're not looking for something to click on--they're looking for something to read.
Advertisers have long known that placing ads in front of people is effective even when they don't click them,

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Twitter is the world's second most popular social networking site after Facebook

By Daily Mail ReporterTwitter is planning to blend adverts into the free micro-blogging service as the website looks to harness its profit-making potential.
It has so far failed to earn as much as other social media sites but hopes that 'promoted tweets' could change its position.
It is likely to draw complaints from users who have seen limited marketing over the five years since Twitter was set up.

Wise words: Co-founder and CEO Evan Williams has built Twitter into a $100 million business

This year the company expected to earn $100 million, a figure dwarfed by  Facebook's $3.5 billion profit.
Twitter was launched five years ago in New York after a brainstorming session among members of podcasting company Odeo - Jack Dorsey, Noah Glass, Evan Williams and Biz Stone.
it now has 300 million users with Lady Gaga, Justin Beiber and Barack Obama the most 'followed'.
The website is the world's second most popular social networking site after Facebook.

More...

• Men are savvier online networkers than women… who 'shy away' from schmoozing for professional connections
• Google breaks the BILLION barrier with record number of users in a single month

Twitter is the most popular social media service among FTSE 100 companies, a survey by web development firm The Group discovered earlier this year.
According to the study, 45 per cent of the UK’s blue-chip index now have Twitter accounts.   Read more here

Social media use directly benefits more than half of businesses

Fresh Business Thinking

23/06/2011

By Max Clarke

More than half of professionals report a direct boost to their business as a result of their social media usage.

This is according to the results of an online survey of business decision makers, carried out by Fresh Business thinking.

Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.

“Social media has crept into every facet of business,” said Rebecca Rocca, PR Manager at Mango Marketing, “and those not utilizing it are at a very definite disadvantage.”

Read the entire article here