Social media use directly benefits more than half of businesses

Fresh Business Thinking

23/06/2011

By Max Clarke

More than half of professionals report a direct boost to their business as a result of their social media usage.

This is according to the results of an online survey of business decision makers, carried out by Fresh Business thinking.

Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.

“Social media has crept into every facet of business,” said Rebecca Rocca, PR Manager at Mango Marketing, “and those not utilizing it are at a very definite disadvantage.”

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