Article from The Economist
Social-media technologies allow a far wider range of people to take part in gathering, filtering and distributing news
FULL STORY HERE
Monday, July 31, 2023
Think about your career while "sharing" your heart
I'm just talking here and this only applies to those who want to consider it. I am not one who likes in any way to stomp on anyone's free speech. I actually encourage you to speak your heart and mind. Do NOT let anyone take your speech, soul, voice.
This article pertains only to those who want to consider the consequences of that free speech and conforming to a kind of "political correctness" that may have to do with your job and career if you work for someone or a company that will care. Also down the road after you've wore your "heart on your sleeve" and internet forever simply consider it if you care.
Also for those of you who may not know Library of Congress owns your twitter account for the history books of recorded tweets. I personally find it an honor to enter history via Library of Congress. I hope future generations can gleam tons of wise and [Edit - January 5, 2019 - This may not be the case at this time. Library of Congress may have only temporarily saved our Twitter accounts and /or they may have stopped that policy and just own Twitter accounts up to a certain date. I have to check]. brilliant sayings from me in 140 or less characters. And don't forget the LOL's. LOL
Hopefully you do NOT work for a company or will work for a company in the future that would hold it against you for sharing your heart, but there are things that have everything to do with internet protocol, manners and etiquette and your life may be affected in a severe way. I am NOT here to scare anyone by putting fear and intimidation on you.
The following article is to help you, not to put a stop to your freedom of speech.
10 Social Networking Posts That Sink Careers
Stay calm! Don't panic! Be at peace! Use wisdom!
Hang in there! Try to not get frustrated! Be thankful!
Friday, July 8, 2011
Facebook fan pages vs (forthcoming) Google+ pages for business: lessons learned and tips
Article by socialnetconomy July 8, 2011 @coccyTW on Twitter
While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just about social networks.
Also since Facebook is going to have some brands have dedicated offering to their fans, with offers being based on fans’ Klout scores. I actually found something really interesting.
I started my analysis by finding the top 10 brands in a specific sector (I focused my attention on food and beverage) and started with gathering information about their Facebook fans, their twitter followers and their Klout score, since it seems these are the most used reference “numbers”. Interesting enough, while some Facebook fan pages gather over 10M fans, the relevance of their twitter followers and their Klout score seems totally not correlated.
After investigating on how they moved their social media steps, I found every brand has its own strategy and, while some of them have a complete integration between mobile apps, twitter and Facebook page (like, for example Starbucks does), some others stay definitely more simple.
Full story here
While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just about social networks.
Also since Facebook is going to have some brands have dedicated offering to their fans, with offers being based on fans’ Klout scores. I actually found something really interesting.
I started my analysis by finding the top 10 brands in a specific sector (I focused my attention on food and beverage) and started with gathering information about their Facebook fans, their twitter followers and their Klout score, since it seems these are the most used reference “numbers”. Interesting enough, while some Facebook fan pages gather over 10M fans, the relevance of their twitter followers and their Klout score seems totally not correlated.
After investigating on how they moved their social media steps, I found every brand has its own strategy and, while some of them have a complete integration between mobile apps, twitter and Facebook page (like, for example Starbucks does), some others stay definitely more simple.
Full story here
Wednesday, June 29, 2011
Terametric - Are you Cooking the Social Media Books?
by @KimberlyACole
I read a great post today on socialnetconomy that talked about measuring social media ROI. This topic is near and dear to us at Terametric. This blog pointed out that increasing your Twitter Followers and Facebook Fans by purchasing them may boost your metrics today, but in the long run, you will dilute your true influence and damage your brand reputation. The may be a quick way to “cook the Social Media Books” but what happens the next time you need to give a report to the CMO and your brand identity is suffering?
Personally, I don’t have many followers on Twitter yet, nor do I follow that many people. But the followers I do have (and those that I follow) I have cultivated organically, and I know that the people are real, and are involved in social media. My followers can count on me to deliver quality tweets revolving around social media measurement because that’s what Terametric is all about. This is how you build your brand reputation and it takes time. But it will pay dividends in the long run by ensuring that your voice can be trusted, and your community will be loyal. And after all, that’s what we all strive for, loyal and happy customers.
READ ENTIRE ARTICLE HERE AT TERAMETRIC
I read a great post today on socialnetconomy that talked about measuring social media ROI. This topic is near and dear to us at Terametric. This blog pointed out that increasing your Twitter Followers and Facebook Fans by purchasing them may boost your metrics today, but in the long run, you will dilute your true influence and damage your brand reputation. The may be a quick way to “cook the Social Media Books” but what happens the next time you need to give a report to the CMO and your brand identity is suffering?
Personally, I don’t have many followers on Twitter yet, nor do I follow that many people. But the followers I do have (and those that I follow) I have cultivated organically, and I know that the people are real, and are involved in social media. My followers can count on me to deliver quality tweets revolving around social media measurement because that’s what Terametric is all about. This is how you build your brand reputation and it takes time. But it will pay dividends in the long run by ensuring that your voice can be trusted, and your community will be loyal. And after all, that’s what we all strive for, loyal and happy customers.
READ ENTIRE ARTICLE HERE AT TERAMETRIC
Tuesday, June 28, 2011
Twitter's Small-Business Big Shots
The Wall Street Journal On-line
Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
READ ENTIRE ARTICLE HERE
By SARAH E. NEEDLEMAN
The small-business community has flocked to Twitter in recent years, but only a handful of its members wield great power with the words they tweet, a recently released ranking finds.Using a proprietary algorithm, Dun & Bradstreet Credibility Corp.'s head of social media, Dustin Luther, came up with a list of the 68 most influential small-business voices on the micro-blogging site. Why 68? Luther says he set out to create a top-50 ranking but there were several ties among the tweeters he identified—mainly small-business owners and self-employed professionals who provide consulting or social-media services to entrepreneurs.
"There's a lot you can learn from these folks," says Luther, whose formula is based on the type of followers a Twitter user has—with more weight given to those who are being followed by people within the small-business community—as opposed to the overall number of followers a user has. "They produce high-quality content."
READ ENTIRE ARTICLE HERE
How to Use Twitter to Change Careers
http://money.usnews.com Whether you want a more lifestyle-friendly career or a job that offers a bigger paycheck, transitioning to a new field can be a daunting task. It requires making new contacts, acquiring new knowledge, and maybe even gaining new skills.
That's where social-networking site Twitter comes in. Because Twitter allows you to showcase your expertise and connect with people you want to know—compared with Facebook, where we tend to connect with people we already know—it can help you gain the momentum you need to change careers. Or, if you're a new graduate entering the workforce for the first time, the site can help you build credibility in the field where you want to work.
READ THE ENTIRE ARTICLE HERE
READ THE ENTIRE ARTICLE HERE
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